76. Co-creation + user generated products w/ Aleksija Vujicic
On The Other Side
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The Importance of Being a Brand
I think oftentimes creators become the average of what their audience wants from them. And I think it actually ends up being very challenging for creators to do something that is either meaningful to them, interesting or not incredibly radical. We need tastemakers who are willing to think outside of the box and proliferate their taste in a more top down manner. But my point is more that community, like I said from the beginning, has always been engaged and just rewarding them for that engagement as it stands is what we should aim for. If they're giving you suggestions that you take, if they give you products that you end up making,. It will create not only a more, like a happier customer
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