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Summer Getaway #1: The Beach (with Sarah Stodola)

The Next Big Idea

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The Life Cycle of Tourism Development

The casa delmar in Santamonica went into decline after the war. It became a drug rehab centre and then a diet clinic. Seedy biker bars replaced alist watering holes. But eventually, santamonica's fortunes turned around,. President obama's interior decorator restored it to its gatsbyas glory. And that cycle had a major effect on sarah's thinking. She says she analyzes every resort she comes across via butler's life cycle stages. An adventurous traveler arrives in some hard to reach place and falls in love. There are no hotels. The locals aren't catering to tourists because there have never been any. So tourists have to assimilate

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