20min chapter

Masters of Scale cover image

Michael Dell: Break it ’til you make it

Masters of Scale

CHAPTER

Deconstructing Innovation: From Tamagotchis to Tech Ventures

This chapter chronicles the evolution of Tamagotchis from basic devices to advanced virtual pets, emphasizing the art of reverse engineering in technology. It details an entrepreneur's journey from understanding these gadgets to launching a successful computer business by deconstructing traditional sales models. The discussion highlights how strategic insights through deconstruction can lead to innovation and competitive advantages in the tech industry.

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