Chatting with UGG Boots Founder (Brian Smith)
Noah Kagan Presents
00:00
The Beginning of the Hugs Business?
I think I'm best known for being the founder of ag and that's been a great ride because it's such an emotional brand. The most common thing I've ever heard is, Oh my God, right? That's the first thing. So it's a physical thing that makes them feel fantastic. But more than that, it grew up as a counterculture sort of fad because of the way I introduced it. And that fad went from strata to strata to Strata all across the retail world. Every single country I've ever been in this people wearing a hood. It's really, really cool. We'll talk about that hopefully.
Transcript
Play full episode
