
#CX 61: A Culture of Customer Obsession w/ Ned Arick
B2B Growth
00:00
How to Sell to Pain Points
The best house gets you with the most detail get to the top of the rankings. Rather than focusing on her or his pain point, like we do a lot of pain point selling. I would much rather look at the destination and look at what has gotten me here. It's not just how I did it or how they did it but how this might work inside your organization.
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