54. How do consumer conversations affect your brand?
Future Proof
00:00
The Impact of Negative Conversations in the Market Place
Pepsi's Avent says people tend to be far more positive than negative on social media. The company has developed a number of tools that help it understand what consumers are thinking, and how they want to act. He also said the brand needs to make sure its message is heard in both online and off-line conversations.
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