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The UnitedHealthcare CEO Shooting, Amazon Takes On Nvidia, & 12 Days of OpenAI

Prof G Markets

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The Rise of Live Streaming in Product Launches

This chapter explores OpenAI's '12 Days of OpenAI' initiative, highlighting the shift from traditional press releases to engaging live streams for product launches. It discusses the growing importance of live streaming as a platform for authentic consumer connection and its impact on media consumption. The chapter also examines how this trend is reshaping audience interaction, making the experience more communal and enriching.

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