How to Make Paid Ads Work

A lot of people have something working with organic content so their first thought is hey let's set up some ads and start driving traffic to this thing that we've created. We often find that companies don't find success with that because ads are expensive. The context at which someone is finding you is different. And so typically what we're looking for when we're starting to run paid ads is we want to build an environment where we're setting ourselves up for success.