Part two of the Masters of Scale classic episode featuring Disney's Bob Iger. In part one, we heard how Bob orchestrated a series of breathtaking acquisitions by Disney that included Pixar, Lucasfilm, Marvel, and 21st Century Fox. Now in part two, we hear how Bob managed the tricky and vital balancing act of keeping Disney's overall brand cohesion while letting wildly different brands keep their own identities.
From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.
Read a transcript of this interview at: https://mastersofscale.com/
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.