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Introduction
Part two of the Masters of Scale classic episode featuring Disney's Bob Iger. In part one, we heard how Bob orchestrated a series of breathtaking acquisitions by Disney that included Pixar, Lucasfilm, Marvel, and 21st Century Fox. Now in part two, we hear how Bob managed the tricky and vital balancing act of keeping Disney's overall brand cohesion while letting wildly different brands keep their own identities.