How to grow a ~500,000 audience in three years before 23 years old? We ask our guest, Aash S Thapa, cause he's done it.
But wait...first of all, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content.
This week we're joined by Aash, the personal finance content creator and entrepreneur.
Here are 3 key takeaways from this episode:
1️⃣ The Human Element: Our guest emphasizes the importance of recognizing creators and influencers as real people, not just marketing tools.
2️⃣ Just Start Doing: Our podcast hosts share their own experience of starting this podcast without overthinking it. They stress the power of taking action and not getting caught up in perfectionism.
3️⃣ The Freedom of Productization: The episode delves into the concept of productizing oneself and creating content that can sell itself, even when you're not actively working. This is a game-changer for solopreneurs and content creators.
This episode is a must-listen for anyone in the marketing and growth industry, as well as aspiring creators and influencers looking to make an impact.
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🖇 Useful links 🖇
💡 Aash's TikTok: https://www.tiktok.com/@aashsthapa?_t=8eSTOxmpJ1E&_r=1
💡 Assh's Instagram: https://instagram.com/aashsthapa?igshid=MzRlODBiNWFlZA==
📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
📌 Topic timestamps 📌
0:00 Intro.
3:56 Twitter's rebranding and vision.
5:23 X's potential as an "everything app."
8:45 Twitter's creator payment model.
13:33 Creators as a marketing channel.
17:00 Personal finance journey.
21:11 Viral videos and call to action.
24:48 Getting roasted by other creators.
27:11 Long-term partnerships with brands.
31:40 Pushback on podcast ads.
35:07 Brands and creative freedom.
37:14 Analytics and audience reactions.
42:06 Selling time vs. selling products.
44:29 Making sales with Instagram.
47:42 B2B play for content creators.
53:07 What's a value-driven community?
54:32 Building a community.
59:56 Community aspect is important.
1:03:52 Listening to podcasts at 2x speed.
1:07:20 Changing marketing teams overall.
1:09:00 Building an audience for free.
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