BEP #40: Marketing Masterclass (Part 2)
Be Extraordinary Podcast
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The Essence of Marketing in Business Growth
The chapter emphasizes the importance of marketing over sales in business growth, discussing the art of marketing, the discipline required in daily marketing efforts, and the evolution of strategies as visibility increases. It stresses the need for relentless marketing activity, clear goal setting, and a focus on speedy success. The chapter also addresses targeting specific audiences, transitioning from exposure to genuine conversations, and the value of offering supplementary support to potential clients.
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