Single Lane Ahead: The Convergence of ABM & Demand
B2B Marketing Exchange
00:00
Demand and a B M Are Coming Together
Demand and a b m are come together. It's still an early trend, but there are some specific things that i think are worth considering as you move forward on this path convergence. That will impact how you think about the people, processes and intrastructure that you manage. In some respects, this really is the end of an era in the automotive industry. We actually made a prediction a couple of years ago that this would happen. We've done o research. I have some data to share with you. Then i wat to give you some initial ideas. After please feel for you to stop me then.
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