TWIG #339 Merge Games, Gen Z Spending Patterns, and the Shift inside Studio Cultures
Deconstructor of Fun
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Navigating Gaming Trends and Corporate Strategies
This chapter discusses Supercell's innovative yet criticized prototype program, Spark, along with the company's current marketing strategies and their implications for the gaming industry. The dialogue also focuses on Gen Z's shifting spending habits and the broader market dynamics post-COVID, highlighting concerns about the future engagement of younger gamers. Additionally, it critiques recent reports on consumer spending patterns while addressing the impacts of workplace culture and investment strategies within the gaming sector.
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