14min chapter

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Instagram Updates and Trends for Real Estate Agents | This Week in Marketing

The Tom Ferry Podcast Experience

CHAPTER

Navigating Instagram Content Strategies for Real Estate Agents

An in-depth discussion on adapting content strategies for Instagram, focusing on the importance of evolving and staying relevant in engaging audiences. The chapter explores the shift towards varied content styles like carousels and text-based posts, emphasizing the need for valuable and resonant messages over repetitive content formats. Insights are shared on leveraging Instagram algorithms, creating consumer-focused content, and utilizing simple, engaging approaches like breaking news to promote interaction and referrals in the real estate industry.

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