The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: How Startups & VCs Can Build Relationships with Potential Corporate Acquirers? The Challenge Of Operating Both A B2B & B2C Business Model & Why Fundraising Is The One Element Founders Cannot Control with Gautam Gupta, Founder & CEO @ NatureBox

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Is Unit Economics a Front and Center in a VC?

Naturebox has a very disruptive model from a B2B standpoint. But the cost of employing inside salespeople is obviously much higher. So I think on that side of business, we do look at LTV to CAC. And I think we're really goaling the company on sort of a north of 45x LTV toCAC. It's a bit more focused on payback and capital efficiency of our customer acquisition.

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