Thinking About TAM vs Profitably Addressable Market

He left JP Morgan to build a sock brand  and it worked.

In this episode of podcast, Taylor sits down with Daniel Shim, founder of Ondo, the DTC brand reinventing no-show socks. They dig into how a finance background helped build a profitable ecommerce business, what it takes to stand out in a crowded category, and why growth isn’t just about scale — it’s about discipline.

You’ll Learn

• How a banker turned founder built Ondo from scratch

• The product insight that made no-show socks work

• What it takes to scale profitably in 2025

• Lessons from COVID era growth to now

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Show Notes:

• Head to portless.com today to get your free quote, and see how direct fulfillment can transform your business.Explore the PROPHIT System: prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have