RV 83 - Revamping Marketing Planning | The Revenue Formula
GTM Live
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How to Level Set Your Revenue Engineering Process
The budgeting cycle and this more agile approach to let's figure out what we're gonna do next where they're kind of clash to a degree, right? One of the one of the easy ways to level set especially with it in investors in the board is to do what we call split the funnel analysis. Categorize whether the the MQO that you got was a low intent lead or a declared intent lead Declared intent meaning that they said hey, I want to talk to your sales team about buying this stuff now. Lowintent meaning that they didn't and that we assumed that they wanted to buy based on some other action like an MQO score or Opened an email
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