Ep 244 - CITYROW | From an Idea to Conception: How to Build A Connected Franchise | Helaine Knapp
Escape Your Limits & LIFTS
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Do You Have a Personal Experience?
Lok: Our strategy this year is how to we diversify as much as possible, and month over month, reduce the percentage that were were were spending in that space. And so for us, it's a lot in our personality and who we are and how we make people feel. The hero for us is the video. It is the content. We quickly learned that there was anopportunity to do a wide variety of class times. So 20, 30 minutes became really important for us as we were driving engagement. They really want more rowing. Why? Right? But once they have a rower, they fall in love. If you've ever done this 50 minute hit
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