5min chapter

Behavioral Grooves Podcast cover image

How Collaboration is Growing Behavioral Science: Learnings from BX Arabia

Behavioral Grooves Podcast

CHAPTER

Wicked Problems Require Wicked Solutions

Beex arabia is using the sporting event as a way to think about a larger scale change process across the region. They are focusing ore on sustainability, how do we get people to recycle correctly? How do we get them to use the right pins? How do wo educate them? So all of these are great potential for improvement. But there's also this final mile, which is at the stadium, even for those who are aspirational recycles,. Just reminding them sometimes, and just making it easy for them to comply if they really want to do the right thing.

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