The Biggest, Overlooked Reality That the Market Place Failed to Recognize

When your goal is maximum result for minimum effort, you need to constantly be testing everything. I have a friend, very impressive person, who took 100 us. Dollars and parleyed and grew it to one billion dollars worth of sales. He did it without ever being a great marketer, he was a great tester. And guess what? 100 dollars turned into a billion. That's how power it is.