How to Create Urgency and Scarcity

You've got to create this one channel that people are tuned into and that way they're going to get all sorts of goodies. You don't always have to do this through sales pitchers, through goodies and through snipp et cetera. You can do this through editorial, just like we did at the spot cast,. Just like you'll see on webenars that we do. So it's ok. But all this is not going to go very far unless you have this game of musical chairs, unless you have urgency and scarcity. And it has to start with scarcity, because scarcity creates the urgency.