#305 Why Middle of Funnel is Key For B2B Marketing - Ellen Schwartze
Breaking B2B - B2B Marketing & Demand Generation Podcast
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How to Speed Up Your Sales Cycle
If you can prove that you've been able to speed up the sales cycle and get prospects from initial interest stage right through to demo, then that's going to be a no brainer for the rest of the board. I love like the example you gave, where it's like we started serving them video ads at a certain step. That's what if you can see that full digital funnel, you can start to really optimize that. And that's part of what understanding the full journey can do.
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