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Introduction
This episode is inspired by the Walton P. P. One of his conference, which I recently attended along with several of my insight to two colleagues. This year's event was momentous for two reasons: It was the first in person Walton P.P. One of His conference since the pandemic and it was the 10th anniversary edition of the event. We will also discuss the main factors shaping the future of P.B. Analytics - one of the key opportunities and challenges. You'll hear from Prasad Seti, who for 14 years until 2021 led the P. B. Analytics team at Google; Don Klinghoffer, the global head of P. C. analytics at