Introduction

In todays’ episode of TBCY, we have invited the well-known expert who has immense knowledge in this subject, David Aaker. Join this conversation to get some very useful tips and ideas regarding brand awareness and marketing. David Aaker, who the famous Philip Kotlar called "the father of Modern Branding" has made his name in the crowded field of branding. He is currently serving as the vice-chairman of Prophet Brand Strategy. He has written 18 books and has published hundreds of articles that have been helping the world's leading brands. He has also been awarded several times for his contribution to marketing, including the American Marketing Association Hall of Fame. Listen to this episode from the beginning till the end to get some valuable tips and strategies you may not have known before. Play the video and enjoy the conversation.