How to Target Your Audience on Facebook and Instagram

There's no rhyme or reason as to who shows up or which brand show up to target their audience. So when you're just starting out, then I would do the all placements recommended placements that Facebook has in when you're setting up your campaign. But in most cases, I would stick with all unless you're doing the traffic campaign. People on Instagram just aren't used to consuming as much content that way,. Whereas Facebook, people have been doing that for years.