3min chapter

Social Media Marketing Podcast cover image

Google Analytics 4 Migration: How to Prepare

Social Media Marketing Podcast

CHAPTER

Is There Support for Guglanelegs?

In universal analytics, it's specific behavior. In g a four, that doesn't really exist. And so you list out all the behaviors that you are currently measuring for or wish that you may be had. You would write that down if lik ok, were going to have to do a scroll event. Maybe you don't have commerce, and so you don't use te commerce. But if you do use e commerce, you can have purchase addicart product views. With tag manager, all things are possible. Just a lot harder to do and probably require development support. but tag manager puts a lot of that into the hands of the marketer, which is nice.

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