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WeChat: China’s Operating System - [Business Breakdowns, EP. 93]

Business Breakdowns

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WeChat: The Super App Revolution

This chapter examines WeChat's impact as a super app in China, highlighting its unique ecosystem that unifies messaging, shopping, and payment services. It contrasts the Eastern and Western approaches to app development, showcasing how WeChat's vertical strategy fosters deep user engagement. Furthermore, the chapter explores WeChat's innovative features, such as mini programs and digital red packets, which enhance user experience and drive business success.

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