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32: Disney Bobs

Downstream

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Do I Have to Go See This Movie in Theaters?

There was very little to Jason's point marketing for this movie. The biggest issue is that we have Disney has trained audiences to expect either a an animated film is on Disney Plus day of release or to a Disney animated film will be on Disney Plus within 30 to 40 days after hitting theaters. What you have is an inevitable melting pot of disappointment because you've told viewers and families that actually you don't need to go see this movie in theaters. You can watch it at home on Disney Plus. This had a cinema score of B, which is the lowest for Disney about two decades for an animated film.

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