2min chapter

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Claire and Erica's Business Runs on Friendship, Not VC Funding

Girlboss Radio

CHAPTER

Building a Business That You Believe In

I think one thing is that you have to build the business that you believe in. We added a marketplace aspect to a kind that was not suited to our capabilities or our passions. Marketplaces are really operationally intensive. They require basically a willingness to close your eyes about consistencies with writing and photography and brand. That was not who we were and it was not the business we were building but we felt like, oh, that's the way to grow.

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