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ChatGPT Under Fire: Tech Titans Call for AI Hiatus, AI Regulation, The Future of Content Marketing
Artificially Intelligent Marketing
The Future of Content Marketing
Chat-gpt is a powerful tool for experts, but you also have the necessary expertise to identify when it's hallucinating and talking absolute nonsense. I can quite imagine that if I hired a new marketing grad tomorrow who didn't have a science background and then asked chat-gpt to write me a blog about confocal microscopy, that person wouldn't be able to tell fact from fiction in chat- gpt output. It was an interesting discussion. Kit Bodner used to be the CMO at HubSpot. He replied saying content marketing will be driven by the things AI isn't as good at. Point of view, personality, people connection. Education content will be fully commoditized
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