New Technology is Alienating Bar Goers
VinePair Podcast
00:00
The Future of Bourbon
I don't think you're going to see a lot of these distilleries stop producing things sell off their barrels to be blended away into the cheapest whiskey imaginable, because there's just too much knowledge now about how short term that thinking is. And I think the other piece that is important to note here too is that we've been through one period where old, you know, sort of almost discarded bourbon was became tremendously valuable when the kind of consumer market swung back towards bourbon. You might come to market at a price lower than some of these brands are assuming it will in 10 or 15 years, because as we said, that market is very hard to predict that far out. But I don
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