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Perplexity’s bid for Google Chrome could be just the beginning

Equity

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Antitrust Battles: Google's Legal Struggles

This chapter examines the legal challenges facing Google regarding its search market dominance and the implications for antitrust law. It discusses potential remedies beyond breaking up the company, including exclusive contracts and choice screens, while reflecting on the evolving competition from AI-driven search technologies. The chapter also highlights innovative approaches in search advertising, focusing on revenue-sharing agreements with publishers and the impact on emerging AI startups.

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