The Importance Of Brand Building -- Michelle Robbins // Clearlink
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Brand Affinity
Sergio: Brand building is about making meaningful connections with your customers. He says people rarely have brand affinity based on a search result, but if they've ever encountered your content. Serge talks to michel robins, the senior director of data and analytics at clear link. If you'd like to get in touch with michel, you can contact her on twitter.
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Transcript
