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[Playbook] How to build and scale a world-class outbound program

Outbound Squad

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Empowering Outbound Sales Teams

This chapter focuses on the critical role of understanding the strengths and weaknesses of Sales Development Representatives (SDRs) for effective team allocation. It emphasizes the importance of active managerial involvement in the outbound sales process and the development of messaging strategies based on feedback from customers. The discussion highlights the necessity of a supportive organizational culture and structured training processes to enhance the performance and accountability of SDRs.

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