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How thinking like a musician and songwriter can help you create breakthrough advertising campaigns with Ned Brown

Confessions of a Creative Director

CHAPTER

The Importance of Allowing Yourself the Energy to Go

"The melody is amazing, the lyrics will come. The lyrics will come," he says of his writing process. "You're not letting that get in the way of the path to where the energy is going." He adds: "I think we have to make sure we allow ourselves that place to go"

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