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Meet The $100,000,000 Power Couple Who Sold Everything | Hormozi

The Iced Coffee Hour

00:00

Brand Over Everything

"People seem to have the assumption that I knew what was going to happen or a scamming and shilling," FTX says. "I built my business on me. It's not like I am the business. It'm not." He adds: "The big statement is brand over everything, in my opinion"

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