277: How to Book a Meeting With a Senior Executive in Any Industry ( Replay)
The Predictable Revenue Podcast
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How Do You Use All That Research to Craft Your Marketing Strategy?
At Cisco, I was a specialist on two or three or four products. We would do all this research together to figure out what we're going to do with these folks. And then how do you use all the research that you've done kind of nailing down their market, the customer, all that strategic, their strategic plans? HowDo you use all of that to craft your messaging?
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