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Empowering Fashion: The Rise of the Morning After Bag
This chapter explores the origins of a prominent handbag brand, highlighting the cultural significance of the Morning After Bag amidst the backdrop of 'Sex and the City'. The speakers discuss the transition from rapid popularity to establishing a formal business, including challenges with pricing strategies influenced by economic factors and fast fashion. Additionally, the conversation addresses the complexities of production costs, tariffs, and the impact on consumer behavior in the luxury fashion market.
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