10min chapter

Ecommerce Playbook: Numbers, Struggles & Growth cover image

Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Strategic Advertising and Customer Retention Insights

This chapter explores effective strategies for Facebook advertising, focusing on creating urgency and engaging lapsed customers. It also examines the dynamic landscape of advertising channels, including the rise of TikTok shops and the performance trends of ads on Meta and Google.

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