Are You Missing the Opportunity?

We did the analysis that first of all US is not one single market. It's a bunch of different markets with different regulations. So it will be costly to enter into all these markets because you will have to adopt several regulatory frameworks. And then we could see the marketing spend that they were doing initially and the cost of acquiring customers that was expensive. That's on its company that has a tradition of being profitable and giving dividend to the shareholders. We've been with that for a very, very long time and we wanted to continue to do that.

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