Matt shares a step-by-step guide to launching a newsletter and landing your first 1,000 subscribers. He breaks down niche selection, category design, the “job to be done” framework, and tactical strategies for idea validation, social media outreach, and subscriber growth.
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Episode Topics & Timestamps
00:00 Introduction to Newsletter Growth
03:09 Choosing the Right Niche
06:07 Hyper Scale vs. Hyper Niche Newsletters
08:56 Category Design and Unique Positioning
11:55 Defining Your Job to Be Done
14:57 Validating Your Idea and Gaining Subscribers
19:48 Maximizing Your Announcement Post
24:31 Building Your Subscriber Base
25:11 Leveraging Social Media for Growth
30:43 Converting Followers into Subscribers
