Let It Go, Defend and Commit

Let it go, disagree and commit. And i think that was probably the hardest lesson i had to learn in my early career,. Ah, especially when we're smart people who have a lot of education, when we want to get things done. I'd love it, i'm going to say that again,  Thank you for sharing that, reinforcing tha message. Back to pilot. A, you have had a ton of experience already, this lived experience of being challenged with a small business s with a counting. How did you go through to figure out no product userte what was that experience like? And did you reach out to networks to learn more about other small businesses? And then