The Diary Of A CEO with Steven Bartlett cover image

Former Netflix CEO: “They're Lying To You About Hard Work!” Building a $278 Billion Company Wasn’t Built On Hard Work!

The Diary Of A CEO with Steven Bartlett

CHAPTER

Empathy and Strategy in Marketing

This chapter explores the role of empathy in marketing, particularly when delivering tough messages to audiences. It reflects on personal growth in balancing sensitivity and assertiveness in decision-making, illustrated through poignant anecdotes. The discussion emphasizes strategic thinking over mere hard work, highlighting how successful innovations, like the subscription model in video rentals, stem from understanding consumer pain points.

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