How to Start at the Bottom of the Funnel

I have been getting this idea from various people like look at the low hanging fruits that you can identify in terms of keywords and try to target those. Like what is your, what are your thoughts around this strategy that many people suggest? You know, it's a very personal question. Should you start at the top of the funnel? Or should you start with less competitive keywords? And I go back and forth on this quite a bit. So lately we've been starting at the bottom of the funnel.