The Purpose of a Company

In the next few years, competitors will be able to make any blue widget as good as yours. And like commoditization has happened at hyper speed, where does value go? It goes not necessarily into something that gives you an unfair advantage and it goes more so into the purpose of the company. So I think the line will keep them moving, but if you can get to the unknown unknowns, that's a good first step,. But it's not going to end there because eventually you're going to have to make the choice even though we can made any blue widget of any kind for anyone anywhere, cheaper, faster, better.