How to Achieve a Profitable Business Over Time

As long as the contribution margin from those products and customers cover the cost of your business, you've got a profitable business. Most e-commerce brands work based on their ability to get that second purchase from a returning customer. Some brands work on being able to acquire a new customer at a very high cack but this is where this starts to get a little bit, excuse me, a very low cack relative to their AOV.

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