Decoding Viacom18’s sporting ambitions
Finshots Daily
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YCAM 18's Reluctance to Go After the IPL's TV Rights
YCAM 18 and by extension, cash rich, reliance may not care about the numbers. After all, the conglomerate is on a quest to build a veritable empire in the sports market. Amazon with its cash laid in pockets decided to back out. The final call was based on cost numbers, said Manish Tawari head of Amazon India. Sony India's CEO has even said that the BCCI needs a reality check on its auction prices.
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