The Washington Post’s Turnaround Plan
The Rebooting Show
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Engaging Diverse Audiences: Challenges and Strategies
The chapter explores the importance of understanding diverse audience needs and preferences, advocating for breaking down audiences into smaller groups for better engagement. It discusses The Washington Post's approach to improving engagement through subscriptions, product enhancements, and content segmentation. The speakers also reflect on the need for news publishers to innovate based on changing audience expectations shaped by platforms like TikTok and Instagram.
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