If you want to capture someone's voice, it's mainly their story. I've seen some ghost writers who you could just tell it's not that person,. Just because they're just not great ghost writers. You need to write as simply as possible. If you're confusing readers with big words or long sentences, you're taking away from the idea. i believe most writing should be simple. It will force you to think about a subject more and increase your understanding.
Writing effective copy is hard, that’s where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook.
Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following.
Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas,
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