17min chapter

Bloomberg Intelligence cover image

US Services Expands at Modest Pace, Power Players Event

Bloomberg Intelligence

CHAPTER

Evolution of Sports Ownership and Athlete Branding

This chapter examines the transition in NFL franchise ownership from family-run to institutional investors, with a spotlight on the Hunt family's influence in the sports industry. It also discusses the implications of Name, Image, and Likeness (NIL) regulations for college athletes, emphasizing the challenges and opportunities these changes present. Additionally, the chapter explores the evolving media landscape's impact on college athletics and branding opportunities, particularly for women and Olympic sports.

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